An updated look for MASA Assist

During the 50th anniversary of MASA®, we’re celebrating the past while looking toward the future with a modern new logo. 

In 1974, Medical Air Services Association, Inc. began as an emergency air transportation solution for members in need. Since then, we have expanded to offer coverage for emergency and non-emergency transportation services throughout all 50 states, Canada, and 17 additional international locations — and counting. MASA Assist® landed in the Caribbean more than 25 years ago and has since become the undisputed leader in all emergency transportation.

With more than 2 million members around the globe and half a century in service, our updated brand is part of our commitment to focus on innovation to deliver extraordinary customer care, while staying true to MASA’s foundation of connecting members with medical transportation services. 

Our updated look will be phased in over the next year for MASA Assist, with this sneak peek available on our websites and other digital tools now. 

MASA Assist logo reveal gif

About the new MASA look and feel 

Did you notice the logomark is constructed from one core shape? We use an arrow to show the movement of propeller blades or airplane wings — symbols representing our past and present — and more subtly show our core values of guidance, progress, and dependability. When unified, the arrows display our commitment to connection and care.

You’re at the core of what we do 

We are proud to provide affordable emergency air coverage throughout the Caribbean. Our services have helped thousands of people reach the care they need quickly and safely. Thanks to dedicated professionals in every territory, we’ve not only helped to save lives, but also helped to make difficult times much easier for friends and family. And thank you to our members, partners, and team for building on these past 50 years. We’re so excited for what’s to come.